Branding Manifesto Part 3 The Personal Brand Social Proof Paradigm - Executive Career Brandâ„¢

Branding Manifesto Part 3 â€" The Personal Brand Social Proof Paradigm The need for personal brand social proof is undeniable, but too many executive job seekers dismiss it or don’t understand it. In this part of my personal branding manifesto 4-part series, were looking at online reputation, online identity and social media. Catch up with the first two parts in this series: Part 1 â€" What Personal Branding Is and Is NOT, and How Personal Branding Makes You Stand Out Part 2 â€" How to Define Your Unique Personal Brand and Make It Memorable A good-looking, well-written resume used to be king and, along with a strong network, just about all an executiveneeded to land a job. But a great resume alone doesn’t cut it any more. Besides, resumes, biographies and other  documents don’t look, read, or work the way they used to either. With the advent of the digital age, job search has become a whole new ball game, requiring personal branding and online presence for social proof . . . and a lot more preparation, planning, and hard work. What is Social Proof? Social proof is your social media activity and any information that resides online about you. It lends credibility to the claims you’ve made about yourself verbally, and in your profile, executive resume and other job search materials. Social recruiting is now the norm. The vast majority of executive recruiters source and assess candidates using social media. Although is now, by far, the most important social network for job seekers, surveys have found one crucial mismatch â€" job seekers are on